Last weekend old friend Balmoral sent me this link. The blogger Brandon McGinley at Acculturated in turn linked to the advert viddy I post above, for Tullamore Dew, a premium brand of Irish whiskey. Amid several paragraphs of perhaps unwonted analysis, McGinley wrote of
…the primary appeal of the ad, which rests in its portrayal of unironic and affectionate male friendship.
I don’t normally post adverts unironically to the Tent Show, but I make an exception for this viddy, which I think evokes the emotion of the old Irish folk song, The Parting Glass, very effectively. I confess I got as misty as the ad’s Irish landscape. I’ll let Mr. McGinley describe the scenario:
The spot follows four young men across the rainy, verdant Irish countryside singing the old farewell song “The Parting Glass.” By the time they sit down and raise a glass, we’re sure that one of their number has recently passed. But as the church bells ring, a beautiful bride is revealed: it’s the wedding day of Jerry, one of the four friends.
All this is rather fraught. Balmoral is as I say an old friend, and I did in my capacity as minister perform the rites when he married another old friend last December; as it happens his bride is of Irish descent and is quite fond of Tullamore Dew. The title of the linked piece is Whatever Happened To Male Friendship?
…And all the harm that e’er I’ve done
Alas it was to none but me…
Balmoral: We will lift a glass, in greeting, not in parting, soon. In the meantime, you gave me such an earwig, and I compounded it by googling up multiple versions of Parting Glass. I’m particularly stuck on this one from an Irish TV soap opera, Fair City:
Good night and joy be with you all…